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黑龙江省政协委员、民革党员、哈?dng)滨工业大学微?sh)子科学与技术系MQ刘晓?/span>反映Q?/span>?/span>老字?/span>?/span>品牌h深厚的文化底_(d)是一个地区商业辉煌的见证Q更是一个城?jng)的名片和记忆。它h很高的历史文化h(hun)值和重要的经h(hun)倹{在我省历史发展q程中曾l孕育了(jin)众多?/span>老字?/span>?/span>。这些老字号在满Z消费需求、推动我省经发展以?qing)传承民族优U文化斚w发挥?jin)重要作用?/span>
目前Q我省老字号主要分布在饮、零售、医药、酿造、食品等行业。受各种因素影响以及(qing)自nl营的限Ӟ50%左右?/span>?/span>老字?/span>?/span>企业勉强l持Q我?/span>?/span>老字?/span>?/span>企业发展举步l艰Q前景堪忧。老字h我们的自d牌,是我们民族的瑰宝Q是诚信l营、承担社?x)责ȝ典范。ؓ(f)?jin)引导具有自ȝ识权、传承民族传l文化和技艺的?/span>老字?/span>?/span>企业加快创新发展Q发?/span>?/span>老字?/span>?/span>企业在经和C会(x)发展中的重要作用Q提出如下意见和Q?/span>
一?/span>政府需要加大扶持力度,增强?/span>老字?/span>?/span>企业发展后劲?/span>?/span>?/span>老字?/span>?/span>发展U_我省城市(jng)规划?qing)城市(jng)商业网点规划。在城市(jng)攚w、网点规划过E中Q对?/span>老字?/span>?/span>建筑予以适度保护。保证有?jng)场前景、发展潜力和核心(j)竞争力的?/span>老字?/span>?/span>在主要商业街、旅游消贚w聚区占有一席之地。涉?qing)国安点徏讑ַE和重要?jng)政工程Q确需?/span>?/span>老字?/span>?/span>实施拆迁的,要尽可能安排回迁Q无法回q的Q应p安置或给予额补ѝ同Ӟ服务业、发展改革、胦(ch)ѝ徏讄政府部门要将保护和促(j)q?/span>?/span>老字?/span>?/span>发展列入重要工作议程Q明目标、Q务和措施Q把q项工作落到实处Q抓出成效?/span>
?/span>?/span>讄我省振兴发展?/span>老字?/span>?/span>专项资金?/span>该项资金主要用于支持和鼓?/span>?/span>老字?/span>?/span>品牌、绝技、绝艺、绝zȝ保护、恢复和传承Q鼓励和支持?/span>老字?/span>?/span>技术创新、经营创新、文化挖掘、申报非物质文化遗、商标注册和l展、专利申请和l持、申误名商标或驰名商标{。运用胦(ch)政资金支?/span>?/span>老字?/span>?/span>企业创新发展?/span>
?/span>?/span>制定信贷优惠政策?/span>鼓励和引导有关金融机构ؓ(f)?/span>老字?/span>?/span>企业提供资金支持Q避?/span>?/span>老字?/span>?/span>企业因资金问题而媄(jing)响其生存和发展?/span>
?/span>?/span>打造黑龙江Q或哈尔滨)(j)?/span>老字?/span>?/span>一条街Q提振我?/span>?/span>老字?/span>?/span>的传承与发展?/span>为弘扬民族商业文化,增加城市(jng)人文景观和旅游服务功能,?j)进我省旅游消费增长和特色经的J荣Q学?fn)借鉴上v、天z、南京、杭州等地经验,快打?/span>?/span>老字?/span>?/span>一条街Q提升我?/span>?/span>老字?/span>?/span>品牌的媄(jing)响力?/span>
?/span>?/span>成立我省?/span>老字?/span>?/span>协会(x)Q作Z业与政府?/span>?/span>老字?/span>?/span>企业间沟通交的桥梁和纽带?/span>认真研究国内外品牌发展经验,与时pQ资源共享,?/span>抱团ȝ?/span>Q协?/span>?/span>闯关?/span>Q共同寻求创新经营方式?/span>
?/span>?/span>出台立法措施Qؓ(f)?/span>老字?/span>?/span>品牌的发展提供制度保障?/span>一步挖?/span>?/span>老字?/span>?/span>品牌文化Q提?/span>?/span>老字?/span>?/span>品牌价|出台《黑龙江?/span>?/span>老字?/span>?/span>品牌保护与发展条例》,q用法律手段加强?/span>?/span>老字?/span>?/span>品牌的保护,明确?/span>老字?/span>?/span>品牌的保护期限、标准、认证和退出程序;对R?/span>?/span>老字?/span>?/span>企业权益的行Z以严惩,?/span>?/span>老字?/span>?/span>品牌的发展创造良好的?jng)场环境。同Ӟ符合条件的老字号品牌、经营理念和独特技艺纳入非物质文化遗保护体系Q实施全方位的保护?/span>
?/span>?/span>加大?/span>老字?/span>?/span>品牌的宣传力度,引导消费取向?/span>通过建立?/span>老字?/span>?/span>企业档案、创?/span>?/span>老字?/span>?/span>展览?x)等形式宣传我省?/span>?/span>老字?/span>?/span>产品。运用电(sh)视专题片、纪录片、书c和dQ发?/span>?/span>老字?/span>?/span>消费指南{多UŞ式宣?/span>?/span>老字?/span>?/span>品牌Q其家L晓,扩大我省老字L(fng)C会(x)认知度和影响力;中小学校要逐步优U的、体现民族精与民间特色?/span>?/span>老字?/span>?/span>内容渗透到学校教育实践zd中。通过介绍品牌故事{宣讲方式让?jng)民了(jin)?/span>?/span>老字?/span>?/span>的文化内涵,引导Z的消费取向,其要力?j)年Mh逐步从崇z媚(d)外{向喜爱ƈ使用本土?/span>?/span>老字?/span>?/span>产品?/span>